2014年 11月 28日
louis vuitton case |
Milk construction
Dairy milk is produced by the "first workshop",used lv bags but also the entire lifeline dairy healthy sustainable development. Over the years, Yili Group resolutely implement the "milk is king" development strategy, to ensure the safety and quality of dairy products from the source.
[Target] - "build a world-class milk base."
[Planning] - "five three-step"
Since 2006, the Queen began implementing the "five three-step" strategy for industrial development. As of 2011, "five three-step" plan has been completed, the Queen has successfully achieved its national strategic layout.
Step 2 Step 3
2006 2007 2007 2009 2009 2010
Start "netting plan"louis vuitton black to improve the layout of the downstream marketing
Create "three golden milk base," upstream control of scarce resources
Building "milk transit hub", open up the downstream pathways
Status quo
Milk with three gold: Erie is the only one in control of Tianshan, Hulunbeir and Xilin Gol these three golden milk base of dairy enterprises.
Quality milk bases across the country: Erie in Inner Mongolia, Heilongjiang, Xinjiang, Beijing, Tianjin, Shanxi, Shandong, Henan, Hebei, Hubei, Anhui, Gansu and other regions to establish a modern dairy production base.
As of the first half of 2014, the country has a self Erie, and cooperation in the construction of more than 2,400 seats ranch, where large-scale centralized farming in the milk supply up to 95 percent ratio.
--102 [Put] one hundred million yuan
By the end of 2013, a total investment of about 10.2 billion yuan for upgrading and construction of milk, which milk base construction investment in 2013 was 1.364 billion yuan
[Management] - three full quality control system
Yili Group, through "the whole process, full, full," the three-wide quality control system, from the source to ensure the safety of raw milk, in order to ensure product quality and safety has laid a solid foundation.
[Cows] School - Professional Training Project
Erie school founded in 2010 cows, integration of the world's top industry experts, technical staff engaged in milk base and pasture management professional training. "Cows school" provides students with theoretical training and field operations guide, by the end of 2013, held various major professional training nearly 200 training nearly 7,000 people. In 2013, more than large-scale training courses throughout the year, the ranch site technical guidance more than 2,000 times.
Brand promotion
New LOGO elaborate
New LOGO by three distinctive crescent-shaped surround made heritage of the original LOGO and change: In addition to the elements of sky and prairie, increasing
Comparison of old and new logo
The sun. In two different shades of green represent the far-reaching vast grasslands; blue skies in the bright sun nourishes all things, representing the health and vitality; white represents the nutrient-rich milk, red "Yili brand" and "growth" in sunny blue sky and green space. New LOGO both grassland and spread cultural inheritance, but also has the constant development and innovation, reflecting the feelings of the times.
"Iraq" in ancient Chinese is "she" meaning, the idea was you, me, him, we mean, "profit" is a benefit, "Queen" Yu was quoted as everyone's interests, the Queen is to consumers, shareholders Social partners Erie interests of employees, and the development and survival.
LOGO entire circular contour, the expression of a dynamic equilibrium, both in line with traditional Chinese culture advocates harmony and tolerance, but also a symbol of the Yili Group unique spiritual connotation: nimble round, giving the "endless "feeling, like Yili Group advocated the" green chain ", a chain, set the" climate, geography, and "nourish vitality, practicing in harmony with nature, society, the public, industry partners total win the road, creating a whole chain of sustainable development "green ecosystem."
New Brand explained
The new brand essence "nourish vitality" means: to milk dairy products represented one of the most wonderful food, from nature, with rich nutrition, is the source of life and a better life; every point Yili Group point drops of moisture, nourish the health and vitality, so that consumers vibrant, open the wonderful life, experience the beauty of life; the future, Yili Group is not only a health food provider, also advocates a healthy lifestyle.
Upgrade implication
Yili Group will upgrade the brand means that consumers are more secure, abundant healthy food: With the improvement of people's living standards, for the nutritional needs of refinement and diversification in the future development, will continue to focus on now there are R & D product line of products to enhance the nutritional content per unit of product, while the Queen will also develop new product lines to meet the nutritional needs of the people rising, to provide consumers with more quality, healthy food. Yili Group will upgrade the brand means that consumers healthier lifestyle: In the future, the Yili Group in green industry chain for the engine, adhere to innovation, to provide consumers with a good healthy products, bring on the "attitude" improve the "quality of life" and upgrading. In every little bit of moisture, stimulate the health and vitality, so that people have a vibrant body, feelings change brings health and happiness and joy with family and friends to experience the beauty of life and enjoy the wonderful life.
Industrial Tourism
As the country's industrial tourism demonstration sites, Yili Industrial Group headquarters campus-based, dairy products, modern production workshop, advanced production workers
Erie Industrial Park
Art, natural pastures and deep spiritual culture as the resources, to the development of industrial tourism project in Hohhot, Inner Mongolia, Beijing, Hefei, Wuhan, Hubei Huanggang, Suzhou, Jiangsu, Shandong, Jinan, Shihezi, Xinjiang, Heilongjiang Durbat factory Shenyang, Foshan,vintage louis vuitton Guangdong, Sichuan Qionglai other regions of the development of industrial tourism, designed a number of visiting line, and depending on the characteristics of industrial tourism visiting groups, developed tours, business meetings, exchange of learning, students practice and health experience , leisure and other different characteristics of tourism products, providing convenient for visitors to the various tourism facilities and services. Visitors witnessed in Erie "assured milk" the whole production process, patriotism comprehensive national dairy tasting, truly feel profound and grassland milk culture.
Yili Group headquarters as a national 4A level scenic spots, [36] not only enhance the corporate image, strengthen the foreign exchange, Chinese milk are more spread culture has played a positive role. 2013 full year, the Queen received a total number of tourists nationwide factory about 1.02 million people, the development of industrial tourism from 2005 to the end of 2013, the number of reception has exceeded 600 million. Erie has thus become transmitters of grassland culture values, value added those. [37]
8 related activities
Yili Group has liquid milk, cold drinks, milk, yogurt and raw milk five Division, a hundred-owned enterprises, there's pure milk, milk drinks, ice cream, ice cream, milk, yogurt, cheese and other products more than 1,000 varieties, production and sales scale, brand value in the nation. [38-39]
Product endorsements
Erie Golden Milk: born in 2006, providing natural health, safe, reliable, high-quality nutritional milk
Picture
Products, and promote caring, respect for nature's way of life.
Spokesperson: Faye
Yili Pure Milk: from high-quality milk with a strict quality management system, the whole industry chain management and control, to ensure that natural and pure milk.
Yili Shu milk: LHT lactose hydrolysis using innovative technology, the lactose in milk nutrition refine the decomposition, easy to absorb. Effective in reducing drinking milk discomfort, eliminate lactose intolerance.
Spokesperson: Li Na
Erie grains and more: thick paste in the integration of high-quality grain smooth taste of milk, with a variety of vitamins, nutritional open early in the morning is good overall condition. Spokesperson: Eddie
Erie can taste mayonnaise: Traditional thick milkshake taste, based on the integration of fragrant ingredients, so delicate and silky milk because Qinru ingredients, perfect distillation.
Spokesperson: Fan Fan, Chen states couples
Yili QQ Star Children grow up milk: For the special nutritional needs of growing children, tailored "triple protection system" growth formula, especially with vitamin D, prebiotic, DHA + ARA puzzle combinations, focus the child's physical, mental overall growth.
Spokesperson: Jimmy Lin Zhang Liang and his son and daughter and his son Wang Yuelun
Erie infant formula: Maternal and Child Nutrition Research Center on the basis of research results, combined with the different needs at different stages of growth of the baby, the phased strengthening of key nutrients, provide more suitable for Chinese baby growth and development of accurate nutritional supplements, help China grow healthy baby. Spokesperson: Jianbin Jiang Qinqin (once)
Jinling crown infant formula milk: breast milk from China database research, to promote science breastfeeding, especially close to the mother's milk formula added α + β protein patent portfolio, give the baby a better resistance.
Spokesperson: Yuan Quan
Tuo Feier infant formula: a strict selection of the world's resources, 100% imported high-quality milk. Relying on European R & D centers and research institutions in many lives, Fusion moderately hydrolyzed protein innovation and technology and Europe for centuries probiotic research,louis vuitton used authentic bags innovation and comfort formula, babies need to grow a better fit. Tuo Feier, comfortable gastrointestinal tract, less crying baby.
Yi Lixin live formula: specifically designed for people over the age of 45, especially adding plant sterols, can effectively regulate cholesterol levels and protect cardiovascular health.
Yili yogurt: fragrant and smooth milk, nutrition encounter real green apple juice, sweet and sour taste of the moment, flying youthful mood to give you happiness doubled.
Spokesperson: Jin Xiuxian (now) Liu Yifei (once) Pan (once) Ariel (once)
Tim Ely each beneficial lactic acid drinks: lactobacillus + dietary fiber, a unique combination of double aid digestion in the body to form a higher-speed "fast digesting" power.
Spokesperson: Yang Mi, Ethan
Erie Chang Light: 100% pure fresh milk fermentation, Hectogram rich 3,000,000,000 unique combination of A + BB bacteria, gives you a unique experience of danger.
Spokesperson: Gao Yuanyuan
Erie Ice Factory: Erie ice factory, adding fresh pulp products, fruit juices, only brought Icy taste, adds a dynamic experience.
Spokesperson: Eddie (now) Han (who) Zheng Shuang (once) Yi Jianlian (once)
Erie ranch: Dairy Queen ice cream ranch is the leading brand, focus on innovation and pure rich milk ice cream.
Spokesperson: Guey Lun Mei
Erie clever music hereby: fragrant sweet silky milk chocolate mixed material, with sweet and sour sauce, dotted with crispy nut particles, rich taste buds to bring you the perfect experience, each one is perfect taste, which is clever music hereby .
Spokesperson: Angelababy (now) Lin update (now) Luo (once) Angela (who) [40-42]
Marketing activities
Yili QQ Star title "Where is the father 2": Erie QQ Star that "grow better, more assured dad" slogan, phrase grounded air children's advertising slogan, emphasizing the "growth" theme of the program, and the program's conception very consistent. Brand main push of the "growth", "health", "care" and other concepts are also "Daddy Where" program keynote highly fit. [43]
Lactose milk implantation of the "Transformers" series: lactoferrin Nutritional lactose milk, which is rich in lactoferrin, allowing the body after drinking stronger.louis vuitton latest collection This feature and the mighty "Transformers" robots, majestic fit each other. Presumably this is lactose milk nutrition can implant a big reason the movie. As DreamWorks said, "This is the first large-scale Chinese brands, there is the quality of international marketing."
Lactose milk implants US drama "Big Bang": with the "Transformers" in the implant, which was once the Queen lactose Nutrition Milk highlights special features - for patients suffering from lactose intolerance, but just be patient Leonard . The implantation of sneaky, combined with the story closely, not only humane but reasonable Pingjiapogao users and consumers.
louis vuitton damier azurlouis vuitton bags knockoffslouis vuitton wallet bagcheap louis vuitton walletlouis vuitton handbags outlet
by luyanlin
| 2014-11-28 15:12